When Your Prospective Clients Are Searching Online For Products or Services You Offer, Does Your Business Show Up?

  • January 13, 2024
  • Blog
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Are They Able to See Your Business on the Top of the Google Search Results. If not, here are 6 sticky Search Engine Optimization you should check into with your marketing provider:

1. User Experience is Paramount 🎯

Google’s algorithms increasingly prioritize user experience (UX) .

This means websites that are fast, mobile-friendly, and easy to navigate rank higher.

Ensure your site delights visitors with quick load times, intuitive design, and engaging content.

2. Mobile-First is a Must πŸ“±

Google predominantly uses the mobile version of the content for indexing and ranking.

If your site isn’t optimized for mobile users, your SEO will suffer.

This means fast load times, responsive design, and navigable structures are essential.

3. Content Quality Over Quantity πŸ“œ

Google’s sophisticated algorithms can discern valuable content from fluff.
In 2024, it’s not about how much content you create, but the quality and relevance it holds for your audience.

Ensure your content genuinely addresses user needs and stands out in originality and depth.

4. Video is More Influential Than Ever πŸŽ₯

Videos are a powerful tool for keeping visitors engaged and on your site longer.

They also appear in the search results with an image which makes them more likely to be clicked on.

Use video content to improve engagement, dwell time, and provide rich content that search engines love.

5. Voice Search Optimization is Key πŸ”Š

With the rise of digital assistants, voice search optimization is more important than ever.

Focus on natural language and question-based queries in your content to align with how people speak, not just type.

6. E-A-T is Non-Negotiable 🍽️

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are critical for your website’s credibility.

In 2024, ensure your site has quality backlinks, author credentials, positive reviews, and up-to-date, factual content to boost its E-A-T score.

Make sure your marketing department or marketing provider are taking care of these important factors.

Optimizing on these factors will get more business by being easier to find and providing a better user experience.

Embrace these sticky SEO facts to keep your strategy effective and forward-thinking in 2024.

As the digital landscape shifts, staying informed and agile is your key to staying on top of the Search Engine Results Pages (SERPs) ! πŸš€πŸ’‘

Joe Ryan is a seasoned social media and SEO maven, renowned for amplifying online engagement through targeted Facebook ads and AI-driven strategies. His expertise has guided brands to dominate digital landscapes, making him a sought-after speaker and a visionary in harnessing technology to craft winning marketing campaigns. Contact Joe at jryan@2moreprofits.com to learn more

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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