Last week, I created a poll to learn what business executives number one investment in 2024 will be to increase their sales(see results below). Investing in Social Media Marketing (SMM) in 2024 smashed it with 61% of the votes followed by AI with 22%.
These are two investments I will provide insight, tips and advice for the next few weeks – SMM and AI are a great combination for growing sales. They work better together. Let’s start with why is Social Media Marketing such a strategic move for business in 2024 and beyond. Here are some compelling reasons:
Wide Reach:
Social media platforms have 4.9 billion users worldwide. Having a presence on social media allows you to connect with both current and potential customers across the globe.
Brand Strengthening:
Social media provides an opportunity to strengthen your brand. Regular posts, engaging content, and community interaction help establish a loyal customer base and enhance brand perception.
Human Connection:
Interacting with customers on social media adds a human element to your business. It allows you to respond to comments, likes, and shares, building a sense of community around your brand.
Measurable Results:
Unlike traditional marketing methods (billboards, print ads, etc.), social media marketing is highly measurable. You can track engagement, reach, and conversions, making it easier to evaluate your ROI.
Agility and Innovation:
Social media platforms enable marketers to swiftly adjust strategies, test new ideas, and respond to changing customer behaviors. This flexibility is crucial, especially during uncertain times.
Business Longevity:
96% of business leaders believe that continued investment in social media is essential for success. It’s a go-to channel for establishing and building brand reputation.
Market Growth:
The social media advertising market is projected to reach an astounding $207 billion in 2023. It’s a lucrative space for businesses to tap into.
In summary, social media marketing offers a powerful way to engage with your audience, strengthen your brand, and drive business growth. Consider it as an integral part of your marketing strategy! 🚀📱
Joe Ryan is a seasoned social media and SEO maven, renowned for amplifying online engagement through targeted Facebook ads and AI-driven strategies. His expertise has guided brands to dominate digital landscapes, making him a sought-after speaker and a visionary in harnessing technology to craft winning marketing campaigns. Contact Joe at jryan@2moreprofits.com to learn more
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