An effective LinkedIn content strategy should provide value to your target audience. Useful content to share includes reactions to industry news, answers to common questions, quotes from experts, tutorials, research findings, and commentary on niche discussions.
Curating and sharing great content establishes you as an authority focused on serving your audience’s needs, rather than just self-promotion. It builds trust and goodwill with readers.
1. Discover Valuable Share-Worthy Content
Leverage LinkedIn search to uncover relevant, timely posts, articles and discussions by entering keywords of interest to your audience.
2. Follow leaders in your industry to get notified when they publish new content.
3. Join LinkedIn groups focused on your niche where user-generated content is abundant.
4. Use tools like Toby and Notion to bookmark eye-catching content to reference later.
5. Repurpose discussion highlights, statistics and videos from other platforms like Twitter, YouTube and Reddit.
6. Add Insight and Share With Your Network
The key is to add your own insightful commentary before sharing curated content with your network. This provides a valuable service for your audience while expanding your reach.
7. Schedule Posts to Increase Visibility
Use LinkedIn’s scheduling feature so great content gets shared even when you don’t have time to post yourself. This keeps you top of mind while providing a steady stream of value.
8. Measure Engagement and Refine Approach
Pay attention to which types of curated content generate the most likes, comments, and shares. Double down on what works well and tailor your approach for maximum impact.
By consistently curating and sharing content optimized for your audience, you boost authority, trust and visibility over time.
Joe Ryan is a seasoned social media and SEO maven, renowned for amplifying online engagement through targeted Facebook ads and AI-driven strategies. His expertise has guided brands to dominate digital landscapes, making him a sought-after speaker and a visionary in harnessing technology to craft winning marketing campaigns. Contact Joe at email@example.com to learn more
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